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The brand was founded by two schoolmates Ahto Vegmann and Kristjan Õunamägi back in 2008 who made their first product, organic non-alcoholic wild berry mulled wine at their kitchen and outsold it at Tallinn Christmas Market. ‍‍‍After such a success friends decided to go on and to make a range of powerfood products from Estonias wild nature at its purest and highest quality. In Estonia those products are sold under the brand name "Loodusvägi". Company exports to Finland, Denmark, England, France, Scotland, Taiwan, South Korea and Hong Kong and has been awarded many times.

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