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Estonia is well known by its pristine nature and wild habitat. Also it is known by entrepreneurial people who willing to go extra mile to achieve desired results. The story of Joik is just like that which got started with scented candles. Mainly because there wasn't a quality candles on market the founder of Joik Eva-Maria Õunapuu decided to make her own from soy wax which happened to be successful idea leading her to the natural cosmetics business. Company's philosophy is that a cosmetic product should be effective, honest, as natural as possible and also offer pleasant emotions. The word JOIK comes from Sami language and means the ancient singing style of nature-loving nordic Sami people.
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